Smoking On Screen: Smoking On TV and Film
That ’60s show
New series seek their inner ‘Mad Men’
By MAXINE SHEN
No need to get puffed up about past
A crackdown on old films which promoted smoking is going too far, says Eilis O’Hanlon
Eilis O’Hanlon
September 28 2008
So it is with the inhouse publication of the Center for Tobacco Control, Research and Education at the University of California San Francisco, which has been campaigning for greater restrictions on the right to smoke ever since, well, the Native Americans started this whole passive smoking thing with their so-called “pipes of peace”. Pipes of death, more like, as the centre would doubtless dub them. Who were those Red Indians trying to fool?
The latest issue of Tobacco Control, incredibly, manages to go one step further in the fight against fags by not only being angered by what the cigarette industry is doing today, but by being just as cross about what their predecessors did 70 years ago.
What the researchers, led by one Professor Stanton Glantz, have uncovered are receipts showing how tobacco companies paid Hollywood stars a small, and sometimes not so small, fortune to promote their product. In the late Thirties, Clark Gable, Joan Crawford, Barbara Stanwyck, Myrna Loy and Spencer Tracy were each being advanced $10,000 a year (the equivalent in today’s money of nearly $150,000, or €100,000) to push particular brands on screen.
As a historical document, the list is certainly fascinating — not least to wonder why Bob Hope was getting only a quarter of that amount from the tobacco industry at the time. He obviously priced himself in too cheap. But getting annoyed about it now, as the Center for Tobacco Control so evidently is? That takes heroic levels of irritation. You have to applaud that kind of commitment when you see it.
The Smoking Stasi claim this matters because the money the tobacco industry spent then is still having an effect today in terms of “perpetuating public tolerance” of smoking and encouraging children to take up smoking.
Personally, I’d be delighted if young people were illegally downloading Casablanca or The Maltese Falcon on to their PCs, and if a few of them were stupid enough to take up smoking in the mistaken belief that they would look as cool as Humphrey Bogart unquestionably did with a cigarette to his lips, then it’d be a small price to pay for expanding their cultural horizons beyond the latest Xbox. These are the young people who recently voted The Dark Knight the greatest film ever made. They need help. Urgently.
Alas, this isn’t happening. Quite the opposite. Not only are today’s young people not bombarded with pro-smoking propaganda, unlike their parents and grandparents, they’re more likely to be surrounded by images and messages telling them that smoking is bad, bad, bad, and if they’re still doing it then it’s not because Bob Hope came back from beyond the grave to force the nicotine into their innocent young lungs.
The more you dig into what these people are about, the battier it becomes. They want every film in which a cigarette is shown to be given an instant R rating (the US equivalent of our 18). Not only, for that matter, where tobacco is shown, but even where tobacco is “implied”. How do you “imply” tobacco? That’s like insinuating calories. The only exceptions to the rule they’re prepared to allow are films in which smoking is shown to be the greatest evil to face mankind since the Nazis (they don’t say that in so many words, but you just know that’s what they mean). Well, they wouldn’t want to pass up an opportunity to preach. And they also want anti-smoking ads shown before every film featuring a cigarette.
Doing all this would, by their own guesstimation, save 60,000 lives in America alone every single year. Even if the true figure was a tenth of that, you’d have to concede that they had a point. But who seriously believes that this kind of paternalistic fingerwagging has the slightest effect whatsoever, let alone one so monumental? They cite a poll showing that 80 per cent of people believe youngsters will start smoking if they see people doing it on TV, but just because people believe it doesn’t make it true. A quarter of Americans allegedly believe they’ve been abducted by aliens. That doesn’t mean we can’t laugh at them.
The whole thing is a smokescreen (pun intended), and somewhat reminiscent of the Government’s newly announced plans to send community workers into places where knife crime is a growing problem to tell young people it’s “not cool” to carry a knife.
The only thing you can say in favour of this plan is that it’s slightly better than the UK Government’s latest initiative to fund a 90-date tour around Britain and Ireland by various bands under the “Knife Crime Awareness Tour” banner; but that’s not saying much.
What happens at these meetings in Leinster House? “Well, gentlemen, we have two proposals on the table — one is for the guards to stop and search dodgy-looking young men and for the courts to throw the book at any of them found carrying a knife, and for both of them to keep on doing it until the vicious little gurriers get the message and the civil liberties fruitbats shut up too. The other is to waste millions on free rock gigs and pretend jobs for Guardian-reading community workers with worthless degrees in sociology who wouldn’t otherwise have a hope in hell of getting gainful employment in the real world.
We’re all agreed? Number Two it is. I’ll just get the minister to sign this blank cheque immediately.”
It makes you wonder, have they noticed the posters along the Dart line at the moment for Mark Dornford-May’s upcoming production of The Magic Flute, which shows a rather large, formidable lady with a fierce glint in her eye clutching a knife? Surely the Government could set up some kind of scheme to counteract the terrible effect all this opera is having on Irish young people’s attitudes to weapons? Mozart’s been getting away with it for way too long.
That’s what government’s all about: being seen to be do something about serious problems without having to actually do anything at all. Look at the recent pay talks. Maybe we should just be grateful that the people behind the new plan on combatting knife crime didn’t follow that shining example of governance, or the knife-wielders would have probably managed to secure a deal whereby public finances were used to reward them year on year for making their victims’ lives a misery, the way the public sector u nions did.
‘Potter’ producers ban Radcliffe from smoking
By Simon Reynolds, Entertainment Reporter
Call to restrict smoking scenes?
Rowan Bridge?
Rovers Return to get smoking area
January 2 2008
Leigh Holmwood Guardian Unlimited
The smoking ban may have come into force in England in July, but the regulars at Coronation Street’s Rovers Return pub have had nowhere to indulge in their nicotine habit – until now.
The ITV1 soap is to move with the times and introduce a smoking area in the back yard of the fictional pub so that characters such as Jack Duckworth and pub landlady Liz McDonald don’t have to puff on the street.
The change, which will be seen on screens in the spring, will come as the Rovers Return gets a spruce up.
But soap executives have been quick to deny a story in today’s Daily Star claiming the pub could close for good or even be turned into, gasp… a gastro-pub or trendy wine bar.
A spokeswoman for the show said the pub would not even close for the work to be done, which she added was not “radical”.
“Liz simply decides that the pub needs a bit of a spruce-up because the decor is looking a little shabby,” she said.
“She gives the job to Vernon as a project to keep him out of mischief but viewers can relax safe in the knowledge that the changes will not be at all radical.
“The biggest change will be a smoking area in the back yard to save the punters having to stand out in the street. “The only changes to the interior of the pub will be a lick of paint and new wallpaper. The bar will stay in the same place, the booths will remain, as will the coloured glass.”
Soap executives were said to be “angry” over the Daily Star story.
“It is frustrating for us when false stories like this appear and it does cause concern for our viewers but we would like to reassure them that there is no truth in this story at all,” the spokeswoman added.
The Rover’s Return was one of the first TV soap pubs to abide by the new smoking law when it came into force in England on July 1.
“Smoking in a studio is illegal. We would hope programme-makers make some form of apology,” said a spokeswoman for Action on Smoking and Health (Ash).
Waverley Borough Council said it was investigating the incident at Dunsfold Aerodrome in Surrey.
The BBC declined to comment on whether or not what took place was illegal.
All three of the show’s presenters pulled pipes out from under their chairs during a discussion about Porsche-branded products, but Richard Hammond did not light up, having recently given up smoking.
After putting the wrong end of the pipe in his mouth, Clarkson, 47, was seen running from the stage.
The ban on smoking in enclosed public spaces in England was introduced in July, following similar laws in Northern Ireland, Wales and Scotland.
Flouting the ban can result in fines of up to ?50 for individuals and ?2,500 for businesses who allow people to smoke on their premises.
The BBC’s spokeswoman said it had received just a couple of viewers’ complaints.
‘No audience complaints’
“During an item in Top Gear, making fun of car merchandise, the presenters lit up branded pipes, which contained herbal tobacco,” she said.
“We are very upfront about the style and tone of the show, so viewers know what to expect.”
“There were no complaints from members of the audience present during the filming,” she added.
One audience member told the BBC News website: “No-one in the audience seemed to mind when they lit up – people laughed, although the room did get quite smoky.”
‘Not appropriate’
Ash’s spokeswoman said smoking was “not appropriate for the BBC”.
“There are no exceptions,” she said, adding: “You cannot smoke in a public place. This isn’t covered by artistic integrity.”
She said she did not consider it appropriate to fine the BBC, but that producers “should be reminded at the very least of the law, and make sure they abide by it”.
A spokeswoman for Waverley Borough Council said footage of the show had not yet been viewed, but added: “Smoking is not permitted in a smoke-free place.”
The Rolling Stones flouted the ban in August when Keith Richards and Ronnie Wood smoked cigarettes during a gig at London’s O2 arena.
The venue was not fined after Greenwich Council said it was “satisfied” the incident was a one-off.
Watch the Video.? Well, OK, in addition to taking on his little rodent friend on last night’s episode of Top Gear, Jeremy Clarkson also managed to be imbecilic enough to stick the lit end of a pipe by Porsche Design into his mouth. While it’s true the hot end of a Porsche does normally go in the back, wethinks reversing the pipe for the sake of illustrating it may be a bit hazardous to the roof of one’s mouth and tip o’ the tongue.? On the other hand, it certainly makes for some comedic gold.
Fun boy three
I couldn’t have chosen a better time to write about Top Gear (see below). Last night’s programme featured a classic moment which you can read about HERE. Scroll down – the photos alone are hilarious. Better still, see a video clip HERE.
Comment at Taking Liberties
Smoking evicted from Big Brother
22 April 2007
BRIAN BRADY
THANKS to reality television they all lost their liberty, many their dignity and a few their self-respect. Now the government is planning to take away the last remaining pleasure available to Big Brother housemates.
