Big Pharmaceutical: Sarah Jarvis

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Sarah Jarvis update…

The Pfizer links of Dr Sarah Jarvis, the Sky News E-cig Liar

27 January 2014

Sky News viewers were hoodwinked into thinking that they were watching the views and opinions of a medical expert acting in her capacity as an impartial Doctor explaining concerns about electronic cigarettes – when, in fact, they were watching a Pfizer spokesperson attack a competitor product.
On Sunday afternoon (26th Jan), I was having a relaxing day off. I had heard that the news was full of articles covering the Governments decision to restrict the sales of electronic cigarette products to people over the age of 18.

I poured myself a drink and turned on the Sky News channel to watch what was going on, and sure enough, it wasn’t long before the e-cig news item appeared.

You can watch it HERE. – Although, if you do watch it for the first time, then my advice is not to make the same mistake as I did and watch it whilst pouring a drink because there is every likelihood that the drink will end up all over the screen.

It all seemed to be pretty much the usual sort of e-cig coverage, until they cut to the clip of Dr Sarah Jarvis for a medical opinion. – I say medical, but really it should have been pharmaceutical company opinion.

You see, Dr Sarah Jarvis, Pfizer spokesperson, now dubbed ‘The Sky News E-cig Liar’, came on to the screen to declare that :

1 – There are huge variations in the level of nicotine in e-cigs
2 – They contain antifreeze and ‘cancer causing chemicals’

Now, we seem to be going over old ground with this, but lets just repeat it again.

Of course there are variations in the level of nicotine, people want different strengths depending on their personal preference, so the implication that Dr Sarah Jarvis is making is that there is a variation of the declared amount of nicotine, in other words the labels are not accurate.

This is false, not only is she accusing sellers of committing an offence by having inaccurate labels, she must be unaware that e-liquids (both imported and UK made) are regularly tested for compliance in Government approved laboratories and the nicotine concentration is always very accurate. All of the e-liquids that I use have been tested, companies will usually email you a test certificate if you ask them, and many even publish their certificates online. Indeed, liquid testing is a condition of membership for companies that are members of ECITA, the Electronic Cigarette Industry Trade Association – but almost all large e-liquid companies do this, regardless of membership.

Next, we move on to the issue of antifreeze and ‘cancer causing chemicals’

So much has previously been written about this, that all I need to mention is that exactly the same chemicals are found in approved nicotine replacement therapy products, such as Quickmist.

Propylene Glycol has been extensively tested for over 40 years and is regarded as safe. It is the propellant used in asthma inhalers, amongst many other things and yes, it is sometimes used in antifreeze for products such as drinking water.

The ‘cancer causing chemicals’, TSNAs, have been detected in such very low levels that the trace levels are considered to be harmless – and they are at the same levels as those found in Nicotine Replacement Therapy.

So why the scare tactics from Dr Sarah Jarvis ?

Why mention ‘huge variations’ in nicotine, if it wasn’t to cast doubt in the public mind over the quality ? – lying

Why mention the antifreeze and ‘cancer causing chemicals’, if it wasn’t to imply contamination and chemicals that are present at a level that might actually cause cancer ? – lying

You would have thought that Dr Sarah Jarvis might actually know about the subject but she is either supremely ignorant on this matter, or she has a deceitful agenda – it must be one or the other.

The thing is, she does actually know about this subject
You see, Sky News didn’t actually mention that Dr Sarah Jarvis is sponsored by Pfizer, a pharmaceutical company that produces Champix and other drugs like Nicotine Replacement Therapy
– a company that is in direct competition with electronic cigarettes.

In this Pfizer video, she urges the message, “don’t go cold turkey”

This is just a screenshot, to save you from accidently pressing play, but if you want to you can see the video HERE.
And on Pfizer’s own ‘Don’t go cold turkey’ website, there is a pic of e-cig hater, Dr Sarah Jarvis.
She is featured on Pfizer’s very own website HERE.
AND don’t take my word for it
when I say that she is a spokesperson for Pfizer,
Pfizer themselves call her a Pfizer spokesperson – HERE
UPDATE 😕 And more news coverage here, confirms Dr Sarah Jarvis as a “spokesperson for Pfizer”
In summary, Sky News viewers were hoodwinked into thinking that they were watching the views and opinions of a medical expert acting in her capacity as an impartial Doctor explaining concerns about electronic cigarettes.
When in fact they were watching a Pfizer spokesperson and Champix vendor attack and smear a competitor product.
Figures from Professor Wests ‘Smoking Toolkit Study’ show that products such as NRTs are suffering from a drastic loss in sales directly due to electronic cigarettes.
One thing is for sure, with her Pfizer links, Dr Sarah Jarvis certainly has a conflict of interest when making statements on the subject of e-cigs.

Supporting evidence
Smoking And Bad Parenting May Go Hand In Hand: Pfizer Campaign Shows Smokers Cut Back On Food For Kids To Fund Their Habit
By Justin Caba | Jul 24, 2013 12:10 PM EDT
Children whose parents smoke may not only be suffering detriments to their health, but also emotional damage. Research carried out by the pharmaceutical company Pfizer has shed light on startling information regarding the lengths that adults will go to in order to get their tobacco fix.
A poll released as a part of Pfizer’s “Don’t Go Cold Turkey” campaign asked 6,271 smokers how they paid for their nicotine habit when funds were low, the Daily Mailreported. This countrywide initiative in England was started to encourage smokers to seek help from a healthcare professional for advice on how to quit, instead of trying to quit on their own.
A shocking 20 percent of poll respondents admitted to cutting back on Christmas and birthday gifts for their children while buying cheaper clothes and shoes for school so they could feed their addiction. Another 17 percent even admitted to cutting back on their child’s essential needs, such as food and water.
More than half of the survey’s participants admitted to participating in reckless and dishonest behavior as way of paying for their habit. Around 350 disgraced smokers even admitted to stealing money from their child’s savings.
“Most smokers are fully aware of the financial burden that a smoking habit can have on their lives but the vast majority are not taking advantage of the free help available to them from their healthcare professional,” explained Dr. Sarah Jarvis of Pfizer.
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“Smoking is extremely addictive, and while 70 per cent of people who still smoke say they want to quit, the average number of times a smoker has tried to quit before succeeding is four.”
Pfizer offers three simple options for finding help to quit, such as calling a QUIT Helpline like 1-800-QUIT-NOW. Smokers can also seek free and effective support through local health programs like those of the National Health Service in the UK or the Centers for Disease Control and Prevention in the U.S. Finally, visiting a doctor is a smoker’s best chance of shedding the destructive habit. Habitual smokers who seek help through a healthcare professional are up to four times more likely to quit compared to those who try to quit on their own.
“Your healthcare professional will welcome the opportunity to talk through your options with you. You may find it helpful to know the sort of questions they will want to discuss,” said Jarvis.
Link to her? video

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